'Islamic fundamentalists have long worried about the threat that Bollywood poses to their puritanical demands. Of late, they have even taken to making videos - rap videos, no less - condemning Bollywood movies as being the product of an infidel culture trying to brainwash Muslims against their own religious values and duties. They have ample reason to be worried. About 3 billion people, or half the planet, watches Bollywood, and many of them live in the Islamic world. By depicting assimilated, modernized Muslims, Bollywood - without even trying - deromanticizes and thereby disarms fanatical Islam. (...)
The kind of Western soft power that proved so crucial in bringing down the Soviet empire - jazz, Hollywood, the Beatles - is arguably less relevant in the struggle against fundamentalist Islam. American culture, despite its alleged ubiquity, doesn't have the same resonance in Eastern countries that don't share the West's ethnic, religious, and cultural background. While hip hop and heavy metal have helped inspire some of the street protesters demanding more freedoms across the Middle East and northern Africa, outside of the hardcore early adopters these cultural subgenres remain more voyeuristic than aspirational. Their popularity arguably stems more from a curiosity about how exotic people in alien countries live than from an inclination to emulate them.
That isn't true of Bollywood. India's flamboyant, campy, kitschy film industry is rooted in heritages, values, aesthetics, and geographies shared with much of the Muslim world. The Middle East is Bollywood's third largest overseas market. Many Bollywood movies now hold their premiers in Dubai. (...)
Disaffected youth throughout the unfree Muslim world see in Bollywood a glimpse of the pleasures, colors, and riches available in a world with more liberty. Among the first businesses to open after the Taliban fell in Afghanistan were movie theaters showing Bollywood films. Even at the height of the Taliban's repression, shopkeepers kept a secret stash of undestroyed film star posters that they would barter for food and goods. (...)
The Muslim country most in the grip of Bollywood mania is Pakistan, India's cultural twin in every respect but religion. The more aggressively that Pakistani authorities have tried to purge it from their soil, the more Bollywood's popularity has grown. During the country's four-decade-long ban on Indian movies, Pakistanis watched them via satellite dishes and smuggled VHS tapes. When the ban was finally lifted in 2008, the Bollywood scene in Pakistan exploded. Not only have Bollywood movies been playing to packed houses, but Indian movie stars are treated like demigods, despite Islam's taboo against idol worship. The latest fad among Pakistan's urban nouveau riche is Bollywood theme weddings in which the bride and groom dress in outfits worn by a particular movie's stars and hold their wedding reception in elaborate tents constructed to resemble movie sets.
It's hard to emulate - and adulate - a cultural form while simultaneously rejecting its message. And Bollywood's message is profoundly at odds with the strictures of Islamic extremism. At the simplest level, women who don Bollywood outfits, even when adapted for more modest sensibilities, are resisting the Islamic strictures that would shroud them in a burqa. At a deeper level, Bollywood movies offer a compromise between tradition and modernity that resonates with ordinary Muslims while subverting Islamist designs.
Take romantic movies. You might have expected Hollywood's more sexually explicit romances to pose a bigger threat to puritanical Shariah law than Bollywood's tamer approach. You'd be wrong. Both Hollywood and Bollywood idealize true love that conquers all. But the obstacles that Hollywood couples face - previous lovers, infidelity, commitment phobia, baggage from broken marriages - have little to do with the concerns of people in traditional Muslim countries. They can relate far more with Bollywood's paramours, whose chief impediment is familial objections, given that arranged marriage is still a revered institution in that part of the world. (...)
Veer-Zaara portrays the tension between the possibilities of modernity and the demands of tradition, offering a resolution that accommodates both. It affirms the right of young men and women - not their parents or families - to decide their own romantic fate. But it does so without demanding the wholesale jettisoning of religion, tradition, or family. Zaara's original journey to India to dispose of her caregiver's ashes conveys her piety, love, and deep respect for her elders, all prized virtues in traditional, religious cultures, Islamic or Hindu. What's more, Veer and Zaara don't simply thumb their noses at Zaara's family and run off to Las Vegas. That would have delegitimized their cause. They pursue a much harder balancing act. Zaara does not dishonor her family or reject its claims on her. But she breaks away from her husband, choosing instead to be single.
Bollywood, then, encourages young lovers to follow their heart by persuading their families of the rightness of their cause, not by turning their backs on them. It seeks to realize romantic love not outside the broader structure of faith and family but within it, at once reforming and affirming key social institutions - a resolution that legitimizes Muslim reformers against Islamist reactionaries. Bollywood is at once both progressive and conservative, a combination that appeals to Muslim youth.
Veer-Zaara was released when Pakistan had not yet lifted its ban on Bollywood. But it became an underground cult hit there anyway. By depicting ordinary Pakistanis, if not their government, as decent, honorable, family-oriented people, the movie flattered one of its key audiences. Pakistani athletes who happened to be in India when the movie was released reportedly watched the film at a special screening and spilled into the theater aisles to dance and clap along when Veer performs an obligatory fantasy dance sequence on a bus rooftop.
There is another key reason for Bollywood's appeal to the Islamic world. Since its inception, some of the Indian film industry's biggest stars, both male and female, have been Muslims. Currently, the three highest grossing male leads are Muslims, all with the recognizably Muslim surname Khan. Bollywood's most respected music composer - A.R. Rahman - (...) is also a Muslim, as are many of Bollywood's best lyricists and screenwriters.
The success of these Bollywood Muslims has profound implications for the emergence of a moderate Islam. They have a very different attitude toward their faith than the one prescribed by radical Islamists. Some industry professionals are more religiously observant than others, and movie gossip circles are always abuzz over which member of the Khan troika is more serious about the faith. It's widely reported that Salman Khan (...) eschews alcohol and that
Shah Rukh Khan (...) fasts to observe Ramadan. But ultimately the faith of Bollywood's Muslims is about personal spiritual elevation, not subordination to Taliban-style medievalism. Rahman, the composer, is a devout Sufi who prays five times a day - not because he is trying to popularize Islam's rigid strictures but because, as The Times of India puts it, it helps him "release his tension and gives him a sense of containment."
The best Sufi music these days is arguably coming not from the Mideast but from the Indian subcontinent, thanks in no small part to Bollywood Muslims. By showcasing these artists and their work, the Indian film industry demonstrates to Muslims everywhere that adapting to modernity does not require them to abandon their faith and traditions. In fact, it can be a vehicle for preserving and promoting them.
None of this satisfies hardcore Islamists, of course. But their vitriol at (...) Bollywood's many (...) transgressions has little resonance with the industry's Muslims. Shah Rukh, who has one billion fans across the world, in fact has made it something of a personal crusade to take on clerics who question his faith or try to impose on him their rigid version of Islam. "Jihad [meaning 'inner struggle'] was supposed to be propagated by the Prophet himself," the actor told CNN-India. "Now two versions of Islam exist. There is an Islam from Allah, and very unfortunately, there is an Islam from the Mullahs."
But at the same time Shah Rukh criticizes extremists, he uses his stardom and artistic platform to convey the legitimate concerns of ordinary Muslims to the rest of the world. For example, his 2010 film
My Name Is Khan depicts the indignities to which American Muslims have been subjected post-9/11, especially through racial profiling. As if to prove his point, immigration officials at Newark Liberty International Airport detained and questioned Shah Rukh for several hours when he came to America to promote the movie.
America's reliance on hard power stems from a subconscious fear that, without it, there will be nothing left to counter the spread of Islamic extremism. But hard power's inevitably blunt application makes distinguishing between extremists and nonextremists nearly impossible, thus alienating the very people America needs to enlist on its side. Pakistan has borne the brunt of Washington's hard power, from the constant drone attacks to the infringements on its sovereignty during Osama bin Laden's killing. And the more America has deployed its hard power, the more that anti-American sentiment has grown among ordinary Pakistanis. (...)
But even as Pakistan's resistance to America's drones and raids has grown, its resistance to Bollywood's soft power has crumbled. The extremists who find sympathetic audiences when directing fire and brimstone toward the Great Satan are powerless to prevent Pakistanis from consuming Bollywood blasphemies'.
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