Bollywoodart : Manifesti e immagini del Cinema Hindi

 

[Blog]  Gli sfavillanti manifesti di Bollywood sono il riflesso dell’ossessione cinematografica del popolo indiano, e ancora di più degli abitanti di Mumbai, per i quali incontrare ovunque colorati poster giganteschi equivale ad un punto fermo e ad un’abitudine quotidiana. Simbolo della sfaccettata metropoli del cinema, che orfana dei suoi divi non sarebbe più la stessa, i poster sono una seduzione visiva oltre che una capillare azione pubblicitaria, una tradizione sublime che trova la sua massima espressione proprio nel cinema commerciale, un’arte antica e affascinante che segue l’evoluzione della storia del cinema.  L'articolo completo nella sezione Cos'è Bollywood.

Hand-painted posters make a comeback in Bollywood

Vi segnalo l'articolo Hand-painted posters make a comeback in Bollywood, di Divya Arya, pubblicato da Hindustan Times il 17 giugno 2012:

'Indian posters were known for larger-than-life, pertinent, bold portrayals of actors. With a boldly lined cleavage of the heroine to the bulging biceps of the hero - our posters used vibrant colours, heavy strokes, highlights and flashy expressions. (...) Posters have today become a thing of art and are recommended by art curators as vintage and collectibles. Posters have provided the platform for artists like M.F. Hussain  to rise to eminence. The art of posters, as art curators interpret it, is lost to the photographic, HD digital quality stills, which are  easy to design and distribute, but seem lackluster. Creating posters to publicise modern entertainment is a lucrative way to conserve the long lost art. Posters have been the art of the common man. Posters have been the most appropriate style to depict the exaggeration and extravaganza that Indian films are. Posters have had a journey of their own in the Indian cinema with a history sprawled over 80 years. Posters strive to be immortal. Good posters achieve immortality. (...) Movies fill in where life disappoints. Everything related to a movie, be it the actors, the songs, the dancing, the destinations - it all has elements of dream and delirium. It is the bridge between our lives as they exist and lives that might be. A poster, is the best blueprint of what cinema stands for - exaggeration, melodrama and fantasy'.